Mr. Ramendra Pratap Singh

Ramendra-Pratap-Singh
Mr. Ramendra Pratap Singh

Assistant Professor
Area: Marketing Management

Email ID: ramendrapratapsingh.k@srmus.ac.in

Affiliation: Department of Management & Commerce, Sikkim Campus, SRM University

Education

Ph. D (Thesis Submitted) An Empirical Analysis on Various Facets of Celebrity Endorsement in Indian Context NIT Durgapur
MBA Marketing Management NIT Durgapur (2011)
UGC- NET Management 2012

Other Details:

Courses

  • Consumer Behaviour
  • Services Marketing
  • Advertisement Management
  • Brand & Product Management
  • Research Methodology

Research interests:

  • Celebrity Advertising
  • E-commerce
  • Social Media Marketing
  • Neuromarketing

Selected Publications

Journal Publications:

  • Singh, Ramendra. P, & Banerjee, Neelotpaul. (2017). “A study on exploring the factors influencing celebrity endorsement credibility” Published in Global Business review-SAGE Publication (Scopus & ABDC, C- listed peer-reviewed International journal). GBR 19.2, pp. 1-16. Print ISSN: 0972-1509; Online ISSN: 0973-0664. 
  • Singh, Ramendra. P, & Banerjee, Neelotpaul. (In Press). “Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention”accepted for Publication in Global Business review-SAGE Publication (Scopus & ABDC, C- listed peer-reviewed International journal). Scheduled to publish in GBR 19.6 issue. Print ISSN: 0972-1509; Online ISSN: 0973-0664.
  • Singh, Ramendra. P, & Banerjee, Neelotpaul. (Accepted & under revised submission). “Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention” R & R in  Journal of  Promotion Management-Routledge:Taylor & Francis Group (Scopus & ABDC, B- listed peer-reviewed International journal). .Print ISSN: 1049-6491 ; Online ISSN: 1540-7594.

 Conference Publications:

  • Presented a paper at the International  Marketing Conference on Business Engagement in the Era of E-Marketing-MARCON-2016, organized By Indian Institute of Management, Kolkata from 22-24th  December 2016.The title of the paper presented “Role of celebrity credibility in developing brand equity and indelible customer relationship mediated by brand credibility”- ISBN: 978-93-80813-52-3 (Conference Proceedings).
  • The research paper is awarded as “Best Doctoral research paper” by expert’s panel (with a Cash prize of 10,000/INR).
  • Presented a paper at the International Conference on Business paradigms in emerging Market-ICBPEM-2014, organized by School of Management Science, NIT Rourkela from 12-13th December 2014. The title of the paper presented “An exploration to understand the factors influencing celebrity endorser source effectiveness in advertising”- ISBN No: 978-93-5196-520-6 (Conference Proceedings).
  • Presented a paper at the International Conference on Research in Marketing -ICRM -2013, organized by IIT- Delhi, XLRI-Jamshedpur & Curtin University-Australia from 21-22nd December 2013. The title of the paper presented "An empirical study on measuring service quality in public and private airlines in India" -ISBN No: 978-1-63041-998-1 (Conference Proceedings).
  • Presented a paper at UGC sponsored State Seminar Organized by RDC College Jiaganj, West Bengal on 25/10/2010.Paper Title: Employee Satisfaction –“A Measure of HRM practices and its impact on the Healthcare Industry”.

Workshop/Training Courses attended:

  • Attended a 7 days’ Workshop Organized by Department of Management Studies, National Institute of Technology, Durgapur. Name of the Workshop- “Workshop on Advanced Research Methodology”. (June 4-10, 2017).
  • Attended a 1 days’ Workshop Organized by Central Library, National Institute of Technology, Durgapur & ELSEVIER. Name of the Workshop- “Author Workshop & Science Direct Training” on 17th January 2017.
  • Attended a 7 days’ International Winter Course on “Managing the Transition towards Low-Carbon Society” from November 21-27, 2016 under the Global Initiative of Academic Network (GIAN) Program of MHRD, Govt. Of India at National Institute of Technology, Durgapur (Department of Management Studies).
  • Attended a 5 days’  short-term course on “Methodology & Ethics in Research” Organized by National Institute of Technology, Durgapur TEQIP-II Sponsored. (19th September to 23 September 2016).
  • Attended a 4 days’ Workshop Organized by Department of Humanities, Department of Management Studies and Department of Information Technology, National Institute of Technology, Durgapur. Name of the Workshop-“Workshop on Entrepreneurship & Innovation”. (9th August to 12 August 2016).
  • Attended a 7 days’ Workshop Organized by Department of Humanities and Social Science, National Institute of Technology, Durgapur. Name of the Workshop- “Summer school on research methodology: Applications of Econometrics and Statistics”. (23rd to 29th May 2016).

Other Academic Experiences:

  • Completed a 6-week online course from The Ohio State University, Columbus, Ohio, on Applied Regression Analysis with Statement of Accomplishment. (Date of issue of certificate-04/04/2016).
  • Completed a 6-week online course from Copenhagen Business School on An Introduction to Consumer Neuroscience & Neuromarketing with Statement of Accomplishment with Distinction. (Date of issue of certificate-04/02/2015).
  • Completed a 7-week online course from Duke University on Advertisement & Society with Statement of Accomplishment. (Date of issue of certificate-06/01/2015).
  • Completed a 9-week online course from The Wharton University of Pennsylvania on An Introduction to Marketing with Statement of Accomplishment with Distinction. (Date of issue of certificate-14/01/2015).

Academic Experience:

  • SRM University, Sikkim, Gangtok - Assistant Professor -2017-Till date
  • NIT Durgapur-Senior Research Fellow-2013 to 2017
  • Dhruva College of Management-Assistant Professor Hyderabad- 2012 to 2013
  • NSHM College, Durgapur-Lecturer-2011 to 2011 

Achievements & Awards:

  • Best Doctoral Paper award at Indian Institute of Management, Kolkata with a cash Prize of 10,000/INR
  • MHRD Institute fellowship from National Institute of  Technology, Durgapur for pursuing Ph.D. in Management
  • Prabandhan Quiz contest winner(Twice)-Organized by Department of Management Studies, NIT Durgapur
  • Received awards for public speaking and essay writing.

 

 

 

 

 

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